The Link Magazine

This issue shares why selling protection is only the start of the adviser-client journey and what steps you can take to improve client engagement, delivering long-term benefits, and lots more.

Read how the evolving client-adviser relationship will help deliver more meaningful support and advice; learn how to navigate difficult but critical protection conversations and more.

Insights from James Shattock at the Business Quality Awards, a touching story of how Critical Illness Cover supported Beth and Pete, and our enhancements to Critical Illness Cover

A look at how divorce impacts your client's retirement, Intergenerational lending and a celebration of the birthday of our podcast, Just Covered

A look at how the Cost of Living Crisis is affecting care home fees as well as an introduction to both the Bank of Family and our new online claims process.

A recap of the 12th Annual Business Quality Awards, as well as a look back to Critical Illness Cover as it turns 40.

Explore how purpose can transform our future with Nigel Wilson, and support on how to develop your business.

A lookback at 2022, including key findings from our exclusive Deadline to Breadline report.

Helping to reposition the cost of living crisis conversations with clients and building business resilience in times of uncertainty.

Featuring an interview with Karen Fuge, high value support for the protection market and how to navigate the year of the squeeze.