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The Link Magazine

Expert insights, tailor-made for advisers

The Link Magazine is your expert quarterly guide to the protection market. Each issue showcases the latest insights, data and thought leadership from our protection team, to help you dig deeper into market trends, products and analysis.

Download the latest issue

In this issue

  • Post-sale communication - Why selling protection is only just the start of the adviser-client journey.
  • Boosting client impact - What steps can improve your advice and client engagement to deliver longer-term benefits in 2025?
  • Get to know Nicki Plews - Our new Head of Product and Propositions gives us the rundown of her impressive career so far.
     
The Link Magazine

Previous issues

Issue 13, September 2024

Read how the evolving client-adviser relationship will help deliver more meaningful support and advice; learn how to navigate difficult but critical protection conversations and more.

Issue 12, June 2024

Insights from James Shattock at the Business Quality Awards, a touching story of how Critical Illness Cover supported Beth and Pete, and our enhancements to Critical Illness Cover

Issue 11, March 2024

A look at how divorce impacts your client's retirement, Intergenerational lending and a celebration of the birthday of our podcast, Just Covered

Issue 10, November 2023

A look at how the Cost of Living Crisis is affecting care home fees as well as an introduction to both the Bank of Family and our new online claims process.

Issue 9, July 2023

A recap of the 12th Annual Business Quality Awards, as well as a look back to Critical Illness Cover as it turns 40.

Issue 8, April 2023

Explore how purpose can transform our future with Nigel Wilson, and support on how to develop your business.

Issue 7, December 2022

A lookback at 2022, including key findings from our exclusive Deadline to Breadline report.

Issue 6, August 2022

Helping to reposition the cost of living crisis conversations with clients and building business resilience in times of uncertainty.

Issue 5, March 2022

Featuring an interview with Karen Fuge, high value support for the protection market and how to navigate the year of the squeeze.